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Podcasting is distinct from other types of audio content delivery because many people use a subscription model which uses the RSS 2.0 file format. This technique has enabled independent producers to create self-published, syndicated "radio shows", and has given broadcast radio programs a new distribution channel. Some users subscribe to podcasts using "podcatching" software (also called "aggregator" software), which periodically checks for and downloads new content. It can then sync the content to the user's portable music player. Podcasting does not require an iPod or iTunes; any digital audio player or computer with the appropriate software can play podcasts. The same technique can deliver video files, and by 2005 some aggregators could play video as well as audio.

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Selling VALUE vs. Price

Tired of cutting prices to compete? Learn the basic steps of ding a customer's Total Value Equation, and how to position yourself on top.

Joe Guertin

America's Streetfighter Sales Trainer

Time: 13:04  Size: 12,267kb


Getting Through to the  Decision-Maker

Avoid the common traps early in the sale. Start at the top and boost your closing ratio.

Joe Guertin

America's Streetfighter Sales Trainer

Time: 03:03  Size: 2870kb


Using Email in Sales

In a world of ads for discount drugs and travel

specials, here's how you can make your email messages stand out and get noticed!

Joe Guertin

America's Streetfighter Sales Trainer

Time: 04:57  Size: 4648kb


Selling Yourself

Customers don't buy products, they buy people. Here are steps you can take immediately to start each sale by selling yourself

Joe Guertin

America's Streetfighter Sales Trainer

Time: 03:26   Size: 3223kb


Streetfighter Selling

What do today's most successful sales people do differently? They see the selling process from the busy, overworked customer's point of view. That's Streetfighter Selling!

Joe Guertin

America's Streetfighter Sales Trainer

Time: 05:49  Size: 5467kb


Taking the CHILL Out of Cold Calls

The boss says 'make more cold calls,' but you find that they're a waste of time. Learn some strategies that help make that time pay off.

Joe Guertin

America's Streetfighter Sales Trainer

Time: 04:26   Size: 4174kb


Dealing with Voice Mail

"She's on the phone or away from her desk…" It's frustrating and time consuming. But here are seven strategies that help you maximize telephone time and increase call backs.

Joe Guertin

America's Streetfighter Sales Trainer

Time: 04:05          Size:4020kb

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